Privacy policy

Last updated: 11 August 2026

This Privacy Policy explains how The Way I Feel, operated by Unfurled Mind Studio, collects, uses, stores and shares personal information when you visit our website, use our services, place an order, become a member of the Forest of Feelings, or otherwise communicate with us.

By using our website or providing your personal information to us, you acknowledge this Privacy Policy.

BUSINESS INFORMATION

Brand: The Way I Feel
Business: Unfurled Mind Studio
Phone: 8055846070
Email: th.way.i.feel.@gmail.com

1. PERSONAL INFORMATION WE COLLECT

Depending on how you use our website and services, we may collect the following information:

• Name
• Email address
• Phone number
• Billing address
• Shipping address
• Order and transaction details
• Products purchased
• Hoodie design and size selected
• Tree species selected
• Member name selected for public display
• Member Number
• Tree ID
• Information provided when contacting us
• Information required to provide tree planting photographs and location information

We may also automatically collect certain technical information when you visit or use our website, including information about your device, browser, IP address, network connection, website interactions and usage.

2. HOW WE COLLECT PERSONAL INFORMATION

We may collect personal information:

• Directly from you when you place an order, contact us, subscribe to communications, or provide information through our website.
• Automatically through our website, cookies and similar technologies.
• Through Shopify and other service providers that help us operate our website.
• Through payment, shipping, courier, analytics, advertising and other business service providers.

3. HOW WE USE YOUR PERSONAL INFORMATION

We may use your personal information to:

• Process and fulfill your orders.
• Process payments.
• Ship products to you.
• Provide customer support.
• Communicate with you about your orders.
• Manage your Forest of Feelings membership.
• Record your selected tree species, hoodie design and size.
• Assign and maintain your Member Number and Tree ID.
• Arrange tree planting and maintain tree-related records.
• Provide planting photographs and location information.
• Maintain the Members of the Forest of Feelings page.
• Process cancellations, refunds, replacements and customer requests.
• Improve our products, website and services.
• Detect and prevent fraud, misuse or unauthorized activity.
• Send marketing communications where permitted and, where required, with your consent.
• Comply with applicable legal, regulatory and accounting requirements.

4. FOREST OF FEELINGS INFORMATION

If you purchase a Founding Membership, we may collect information required to manage your membership and provide the associated benefits.

This may include:

• Your selected tree species.
• Your hoodie design and size.
• Your Member Number.
• Your Tree ID.
• Planting date and related records.
• Photographs of your planted tree.
• General or specific location information relating to your tree.
• The name you choose to display on the Members of the Forest of Feelings page.

If you choose to have your name displayed publicly, we may display the name you provide together with your Member Number and selected tree species.

We will not publicly display your phone number, email address, residential address or other private contact information on the Members page.

5. MEMBER INFORMATION AND PUBLIC DISPLAY

The Members of the Forest of Feelings page is intended to recognize people who become Founding Members.

If you provide a name for public display, that name may remain visible on the Members page as part of the Forest of Feelings record.

If you wish to request a change to your publicly displayed name, please contact us.

6. TREE LOCATION INFORMATION

After your tree is planted, we may provide you with information about its location.

The location information provided privately to a member may be more detailed than the general location information displayed publicly on our website.

We will take reasonable steps not to publicly publish private residential addresses or other sensitive personal information.

7. PAYMENTS

Payments made through our website may be processed through third-party payment providers.

We may receive information such as payment status, transaction reference, payment confirmation and other information necessary to process and reconcile your order.

We generally do not directly store complete payment card information such as full card numbers or CVV details.

Payment providers process payment information according to their own terms and privacy policies.

8. SHOPIFY

Our online store is powered by Shopify.

Shopify and its service providers may process personal information in connection with the operation of our website, checkout, payments, analytics, security, customer accounts and other services.

Information submitted through our website may be processed by Shopify and other service providers in accordance with their applicable privacy policies and terms.

9. SHIPPING AND COURIER SERVICES

We may share information necessary to deliver your order with shipping and courier providers.

This may include:

• Name
• Phone number
• Shipping address
• Order details

This information is shared only as reasonably necessary to fulfill and deliver your order.

10. SERVICE PROVIDERS

We may use third-party service providers to operate our business, including providers for:

• Website hosting and e-commerce services.
• Payment processing.
• Shipping and delivery.
• Customer support.
• Analytics.
• Marketing and advertising.
• Email and communication services.
• Fraud prevention and security.
• Cloud storage and other technology services.

These providers may process personal information as necessary to provide their services or as otherwise permitted by applicable law.

11. MARKETING COMMUNICATIONS

We may send information about our products, Forest of Feelings, Founding Memberships, offers and other updates through email, SMS, WhatsApp or other communication methods where permitted.

Where consent is required by applicable law, we will obtain the appropriate consent.

You may request to stop receiving promotional communications by using an available unsubscribe option or by contacting us.

We may continue sending necessary transactional communications, such as order confirmations, shipping updates and customer-service messages.

12. COOKIES AND SIMILAR TECHNOLOGIES

Our website and third-party services may use cookies and similar technologies.

These technologies may be used to:

• Keep the website functioning properly.
• Remember preferences.
• Maintain shopping cart and checkout functionality.
• Understand website usage.
• Improve website performance.
• Analyze customer interactions.
• Support advertising and marketing activities where applicable.
• Help prevent fraud and protect the website.

You may manage cookies through your browser or device settings. Some website functions may not work correctly if certain cookies are disabled.

13. DATA SECURITY

We take reasonable measures to protect personal information against unauthorized access, loss, misuse, alteration or disclosure.

However, no method of electronic transmission or storage can be guaranteed to be completely secure.

14. DATA RETENTION

We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy.

This may include the period necessary to:

• Fulfill orders.
• Maintain Founding Membership records.
• Provide customer support.
• Maintain appropriate business and accounting records.
• Resolve disputes.
• Prevent fraud.
• Comply with legal or regulatory requirements.

When information is no longer reasonably required, we may delete or anonymize it, subject to applicable legal requirements.

15. YOUR RIGHTS

Subject to applicable law, you may have rights regarding your personal information, including the ability to:

• Request information about personal data we process about you.
• Request correction of inaccurate information.
• Request deletion of personal information where applicable.
• Withdraw consent where processing is based on consent.
• Request information about how your personal information is being processed.
• Raise a complaint regarding the processing of your personal information.

To exercise an applicable right, please contact us using the contact information provided below.

We may need to verify your identity before processing certain requests.

16. WITHDRAWAL OF CONSENT

Where processing is based on your consent, you may withdraw your consent by contacting us.

Withdrawal of consent will not affect processing that was lawfully carried out before the withdrawal.

Certain information may continue to be retained or processed where required or permitted by applicable law, including information necessary to complete an order, maintain required records, prevent fraud or establish, exercise or defend legal claims.

17. CHILDREN'S PRIVACY

Our website is not intended for children where their use or collection of their personal information is prohibited by applicable law.

We do not knowingly collect personal information from children in circumstances where such collection is prohibited.

If you believe that a child has provided personal information to us improperly, please contact us so that we can review the situation and take appropriate action.

18. THIRD-PARTY WEBSITES

Our website may contain links to third-party websites, social media platforms or other services.

We are not responsible for the privacy practices, security or content of third-party websites.

We recommend reviewing the privacy policies of third-party websites before providing personal information to them.

19. INTERNATIONAL DATA PROCESSING

Some of our service providers, including technology, payment, analytics or other providers, may process or store information outside India.

Where personal information is transferred or processed outside India, we will take reasonable steps and comply with applicable legal requirements relating to such processing.

20. GRIEVANCES AND PRIVACY REQUESTS

If you have a question, concern, complaint or request relating to your personal information or this Privacy Policy, please contact us.

We will review and respond to privacy-related requests in accordance with applicable law.

21. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect changes to our business, website, services, technology or applicable legal requirements.

When we update this Privacy Policy, we will update the "Last updated" date at the beginning of this policy.

22. CONTACT US

For questions, privacy requests, complaints or concerns regarding your personal information, please contact:

Unfurled Mind Studio
The Way I Feel

Phone: 8055846070
Email: th.way.i.feel@gmail.com